Two things could make or break your career as a PT. Do you know what they are?
⏰Contact for next start date and available options⏰
Join the mission to stop treating female clients
like smaller men and become the go to female coaching expert in just 12 weeks!
Do you...
- Have a hard time getting female clients results (and keeping them adherent)?
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Struggle to relate to and build relationships with your female clients (compared to male clients)?
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Have worse retention with female clients? (They should be referring you to their friends, not leaving you)
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Neglect to take into account female-specific health issues like PMS, PCOS, HA, and menopause?
- Feel like you just don't know enough about the differences between males and females (physiologically, anatomically, and in general)?
It’s NOT your fault! We all know the personal training course is pretty rubbish right?
Where are we taught anything female-specific!? Even within the continued educational courses.
It’s not readily available information for personal trainers, and I had to work so hard to learn all of what you're about to see.
You don’t know what you don’t know. When we trust courses, we think they must be complete.
But if they aren’t looking at females' unique physiology, then they're missing key information that could get you better results for your female clients!
Over the next 14 weeks, you will have more clarity and direction on training females and in your business GUARANTEED so you can get results like these and grow your client base and income.
Like many of you starting out, I was young and naive, especially to female specific physiology...
Five years ago, while training a female client, I saw something that blew my mind.
It was early morning, and she was suffering with really bad PMS (not that I knew what that even was back then). In between a set of leg presses she started crying. Long story short, we didn't finish the workout.
She messaged me maybe 2 hours later saying her period had started and she felt much better. She asked if I had any availability that evening to train again. Someone else had canceled, so I did have a 7pm gap to fill.
It turned out to be the best late cancellation I ever could have hoped for.
She absolutely smashed an incredible workout with a couple of personal bests! Because of what I saw earlier that day, I was obviously pretty confused and immediately went to figure out what had just happened.
Don't train women like they're smaller men. There are complex key differences between males and females.
Much of what we've learnt in a non gender specific way is AT BEST not entirely accurate. At worst, it's blatantly wrong!
At worst, it's blatantly wrong! Around 70% of 1-1 PT clients in the UK are female, so imagine that 70% of your clients aren't training in a way that best suits them.
Be the first coach to understand these key differences and you'll have a loyal client for life that generates raving referrals for you.
You'll feel confident in your sales calls to potential female clients knowing that you're the best coach for them.
This confidence will get you more sign ups and a more profitable business.
At worst, it's blatantly wrong! Around 70% of 1-1 PT clients in the UK are female, so imagine that 70% of your clients aren't training in a way that best suits them.
Be the first coach to understand these key differences and you'll have a loyal client for life that generates raving referrals for you.
You'll feel confident in your sales calls to potential female clients knowing that you're the best coach for them.
This confidence will get you more sign ups and a more profitable business.
FEMALES ARE NOT JUST SMALLER GUYS.
Treating them that way only leaves massive progress on the table and often messes them up.
So many things work differently. Sometimes, they even work in the complete opposite way! Case in point, having a menstrual cycle and the effects of testosterone and estrogen within the body.
It’s absolutely crazy that we don’t learn things in a gender-specific way because it is doing our female clients a massive disservice.
But while it’s not your fault that you haven’t been taught female-specific physiology, it's certainly your responsibility to change that.
But you knew that already, and that’s why we’re here!
As PTs, we tend to be very driven and willing to learn. It’s no surprise that the most successful PTs focus on two areas: Career and Client results.
When you really hone in on your career and your clients’ results, you:
- Maximize your revenue potential (more than half of PT clients are female)
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Change clients' lives who then rave about you to their friends (they do your marketing for you)
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Stick out from other professionals in a very competitive industry; and
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Change lives and boost your impact (the ripple effect is very real)
These two things could make or break your career as a PT. Are you leaving them to chance?
How relevant is all this to your coaching offering and business?
A few things you might not know:
A few things you might not know:
- As many as 1 in 8 girls have PCOS.
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As many as 85% have PMS!
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Many of your potential clients will be 40+ and potentially pre menopausal.
- Up to 1 in 5 have IBS!
The majority of your female clients will have a menstrual cycle.
Birth control, irregular cycles, or missing cycles altogether!? This should not be guesswork to you.
Do you really want to feel less than 100% confident in nailing these variables, offering top notch service and ensuring life changing results?
This is especially for you if you:
- Struggle to consistently get female clients results.
- Lose female clients after a while.
- Want to stand out from the tons of other PTs out there.
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Know you could be doing a better job, but still ignore certain things like the menstrual cycle (along with PMS, PCOS, HA, and menopause).
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Aspire to be an expert in female specific results.
Much of what we've learnt that ignores gender specifics is not entirely accurate AT BEST. At worst, it's blatantly wrong!
Around 70% of 1-1 PT clients in the UK are female, so imagine that 70% of your clients aren't training in a way that best suits them.
Be the first coach to understand these key difference's and I assure you, you'll have a client for life that generates raving referrals for you once you've finished this course.
You'll feel confident in your sales calls to potential female clients knowing you're the best coach for them which will translate into more sign ups and a more profitable business.
Basically if you work with female clients or want to then you need to learn physiology in a female specific way. You're in the right place!
Who Am I?
Hey! I'm Leo.
I started coaching nearly 8 years ago. In that time I've worked with over 500 clients, delivered over 12,000 hours of in-person 1-1 coaching alone, and invested just under £30k into my further education and mentorships.
In my last year of 1-1 PTs in the UK I had a waiting list of clients and had to start a 1:4 model and hire 2 trainers to meet the demand.
I've spent the last 2 years in Phuket, Thailand where I've coached at the 2 biggest destination gyms in the world, Tiger Muay Thai and Unit-27 where I have been able to work with some high level athletes including UFC competitors.
Since April I have been back to focusing on my own business and now deliver around 20 private sessions per week, have 40 online clients and mentor other coaches with my 1-1 mentorship program.
My further education list is too long to list here but most notable include Phil Learney's 1-1 6 month business mentorship, muscle nerds and RTS ( Resistance Training Specialist).
These past 2 years I've successfully helped my coaching clients launch and grow 1-1, online, hybrid and small group training session models. I look forward to working with you to do the same!
But it wasn't always that way.
When I first started in the industry like many I was opening and closing the gym, cleaning treadmills and doing gym inductions for £5.50 an hour.
I struggled with confidence to speak to members, market my services and even deliver effective personal training and coaching.
It took me months to get my first client and the next 10 were also painfully slow, taking over 12 months.
Coming up to 2 years of failing to grow a PT business I started investing heavily in education. In 1 month I went to London 3 times for seminars from Phil Learney, Eric Helms PhD, Precision nutrition.
My confidence, skill set and client results started snow balling quickly so I continued to invest heavily in more seminars, courses and several 1-1 mentor ships too.
In year 4 I made more than the previous 3 years combined as everything finally started clicking, snow balling and compounding. I had a business I was proud off, incredible client results and retention and a broad local reputation.
The biggest piece of this puzzle for me was learning female physiology allowing me to produce great results and stand out vs the competition. Because it was so life changing for me this is why I'm so passionate about it doing the same for you.
After hearing stories similar to what I shared earlier about my PT client with really bad PMS, I suddenly realized how crazy this thing called a menstrual cycle really is!
In my first year of coaching, I worked with a few bikini prep clients. Everything had to be perfectly controlled and consistent so this also made it obvious how relevant the menstrual cycle was.
The changes were clear and impactful.
Offering the best service possible, generating life changing results and incredible transformations has been an obsession of mine for many years. So it’s not so much that I’m directly interested in female specific health considerations as much as I indirectly have to be in order to achieve the above goal.
The more I’ve learned, the more I’ve realized the complexity and difference between genders. This all started to go together into my coaching approach, which started generating amazing client results.
Not just short term, where anyone can starve someone for 8-12 weeks, but long term, my clients were staying with me for months and months and then years and years, still making progress.
That was the start of wanting to know everything possible about the differences between females and its relevance to training, nutrition, health etc. so female clients get the service and results they not only deserve but require.
Truthfully, I’m nothing special or unique as a coach.
I didn’t get a formal university education. I’m not very smart ‘naturally’ or a particularly great learner. I really struggled in school on the topics I didn’t like. There is no reason why you can’t complete the course and become an expert in female physiology too!
As more and more of my clients were other coaches I found myself mentoring on this topic, which turned into some in person seminars for other coaches.
Now, here we are!
Offering the best service possible, generating life changing results and incredible transformations has been an obsession of mine for many years. So it’s not so much that I’m directly interested in female specific health considerations as much as I indirectly have to be in order to achieve the above goal.
The more I’ve learned, the more I’ve realized the complexity and difference between genders. This all started to go together into my coaching approach, which started generating amazing client results.
Not just short term, where anyone can starve someone for 8-12 weeks, but long term, my clients were staying with me for months and months and then years and years, still making progress.
That was the start of wanting to know everything possible about the differences between females and its relevance to training, nutrition, health etc. so female clients get the service and results they not only deserve but require.
Truthfully, I’m nothing special or unique as a coach.
I didn’t get a formal university education. I’m not very smart ‘naturally’ or a particularly great learner. I really struggled in school on the topics I didn’t like. There is no reason why you can’t complete the course and become an expert in female physiology too!
As more and more of my clients were other coaches I found myself mentoring on this topic, which turned into some in person seminars for other coaches.
Now, here we are!
Typical online courses just don't cut it.
Ever felt like you’ve done a course, learned some cool info but weren’t sure what to do with it, how to apply it and personalize it to the individual in front of you?
Ever felt like you’ve done a course, learned some cool info but weren’t sure what to do with it, how to apply it and personalize it to the individual in front of you?
The results?
- Deliver an even more personalized service for the clients for better results.
- Stand out from the crowd of PTs both online and offline.
- Give clients peace of mind knowing that they’ve signed up with an expert and are in good hands.
This means delivering more value that allows you to up your prices AND sign up new clients, ultimately growing your business.
Around 70% of personal training clients in the U.K are female and I'm sure it's a similar statistic globally. Understanding female-specific topics and considerations will make you stand out to the largest demographic in need of your help.
Many of these differences and considerations have large implications on how we should work with a female client. If we want to deliver the service they deserve and get them the level of results we want, we need to know what the menstrual cycle is, understand specific conditions such as PMS and much more.
Be the first coach to ask about, care and understand their cycle, contraception, PMS etc.. and you'll have a raving fan that generates consistent referrals and stays with you for a long time as a happy client.
Females deserve to be treated better when paying for a personalized service around health.
If your coaching just consists of a training program and meal plan you will get left behind. These more complex areas of health such as metabolic syndromes and hormones require a deeper understanding of physiology.
The goal of the health / physiology lessons is to build a world class onboarding process with a detailed ‘health handbrake’ female specific health questionnaire. This will allow you to effectively identify health handbrakes, root causes and symptoms that need to be addressed in order to deliver an effective service.
The goal of the anatomy lessons is similar, to build an effective and thorough screening and assessment process so you can troubleshoot issues such as pain, muscles not firing properly and injury prevention.
Project Elevate is basically the course that I needed 9 years ago. It includes all the problems that I had (and solved along the way) packaged into this mentorship so that you can fast track your personal training career.
Shave off a few years of your own trial and error. I went through the trial and error myself so that you won’t have to.
In just 12 weeks, you’ll set yourself apart from other coaches and become a female coaching specialist!
Talk to Me More About The Accountability, Leo..
You are a coach so you already understand and believe in the benefits of coaching and accountability to level up.
We will do (on average) 3 live calls per week so you don't have to find the motivation to self study.
This also means you can ask question as you go to fully understand the topics unlike pre recorded videos.
The calls will, of course, be saved in the group if you can't make them though.
You’ll have weekly tasks and homework to help you take action and profit from the course.
We have a weekly check in process in the FB group. I'll be here and active in the group throughout the program.
You’ll have me to coach you through sticking points and to hold you accountable. I’ll be with you every step of the way.
You'll also receive a 1-on-1 call with me every month to ask your questions or strategise on your business!
But what that's not all you get!
I'll even coach your clients for you!
Bi-weekly, you'll complete the client case study worksheet for one of your clients and I'll work through this with you to give you the education and direction you need to get this client unstuck.
Done-for-you social media captions!
Position yourself as the go to expert and generate instant leads with done for you female physiology social media captions.
1 new client pays for the course and some...
Can you expect to get at least one new client with the 1-on-1 guidance, the course material, and the bonuses? My money back guarantee says yes.
As a PT, these alarming numbers might not surprise you...
- 13% of all adults report new or worsened substance abuse. "Self medicating".
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Obesity has soared to a new all time high of 35%.
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Cardiovascular disease killed nearly 655,000 in 2020 with an estimated 1.7 million heart attacks this year (that's significant).
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Nearly 40% of Americans now suffer from a functional gastrointestinal issue (gut issues-that's astronomical)
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During Covid, diabetes shot up to 34.2 million people.
- 88 million people now have prediabetes.
Does this sound like you?
Course syllabus and resource list:
Bonus lessons:
Female anatomy from Dr. Jessica Klain PT, DPT, COMT, OCS, CSCS, CNPT:
Female PEDs safer usage from Victor Black.
Lost menstrual cycle client case study with Victoria
Program design considerations
Birth control
Insulin sensitivity and the menstrual cycle
Bio markers data tracking with clients
Not passing stools
To support you for taking quick initiative, first 5 people to sign up and pay upfront, get this list of bonuses.
2x 1-1 calls for a consultation / health / blood work analysis session with me, for yourself as a client.
1x Business audit call and strategy roadmap session
The program is limited to 20 spaces and both previous intakes have sold out, so make up your mind sooner than later!
Done for you, drag and drop / white lablled:
Membership site
Sales and opt in pages
Sales script
Sales and opt in pages
Sales script
Refferal script
10+ Canva templates
Client handbook
Female client handbook
Free challenge content
FB group content
Training programs
Client handbook
Female client handbook
Free challenge content
FB group content
Training programs
New client email sequences
Sales email sequences
Landing page scripts
Sales email sequences
Landing page scripts
Sales page scripts
10 social media captions
Client group posts
And much more
This will save you 100+ hours and allow you to start generating £££ instantly
There will also be guest lessons and lives on various aspects of business and service delivery.
The total value of these bonuses are conservatively worth over £2000
To support you for taking quick initiative, first 5 people to sign up and pay upfront, get this list of bonuses.
2x 1-1 calls for a consultation / health / blood work analysis session with me, for yourself as a client.
1x Business audit call and strategy roadmap session
The program is limited to 20 spaces and both previous intakes have sold out, so make up your mind sooner than later!
What's next?
Let's jump on a 1-1 call to discuss your current situation, business and goals so we can ensure this is the right course for you!
Because I want to ensure that each person gets enough care and attention throughout the program, spaces for this course are limited and I need to make sure we are the right fit for each other.
You can book in for a 1-1 call here or drop me a message to arrange one.
My WhatsApp is +4407367400006
"What happens after I click the button?"
When you sign up, we'll jump on a 1-1 call to discuss your current situation with your business and goals so I can tailor and personalize the course and coaching to you.
You'll get access to the google drive and membership site straight away so you can dive right into the pre course material, bonus sections and business foundational work.
Access to the Google Drive includes:
- Done for you client resources
- Training programs and onboarding emails,
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Sales and referral scripts,
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Sales pages/emails
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Business & time management resources
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The lessons slides,
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Canva templates; and
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Much more!
This will save you hundreds of hours so you can focus on what matters, growing your business and serving your clients.
Access to the membership site includes videos on:
- Building and scaling a 1-1 PT business.
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How to onboard clients and do client check ins.
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A pre course lesson on the nervous system.
The weekend before the course starts, at a time that works best for as possible, we'll do a virtual welcome, goal setting and intentions meeting. Everything is always recorded and saved into the group.
The live lessons are Tuesday and Wednesday at 1pm BST. 4pm Dubai. 7pm Phuket. 8pm HK/SNG /Perth.
We'll have a shared Google Drive so I can view your check in sheets weekly and you can upload your homework for me to look at.
This will save you hundreds of hours so that you can focus on what matters, growing your business and serving your clients.
1-1 support from me.
If you pay upfront you'll have access to myself in the Facebook group. WhatsApp and 1x 30 min call every other week so we can work together to understand the content and strategize on your business.
This is only HALF the program though!
I am guaranteeing you'll make your investment back
I'm so passionate about changing your life through this program that I'm including for a FREE parallel 8 week business, marketing and sales mentorship program.
Every week we'll also do a business live call working through the syllabus so you can go from lacking direction, feeling overworked, and getting under-rewarded for the service you offer to a highly profitable coach!
You will have access to 40+ done for you resources, guides, funnels ( like the one you're currently reading ) membership sites, scripts, canva templates and so much more so you can focus your time on serving your clients and growing your business.
I'm so confident you'll make your money back from this course that I'm prepared to offer you a money back guarantee. If you don't make the cost of this course back within 16 weeks of the course finishing and you do the work while checking in weekly, I'll refund you.
The course will cover content on building and servicing an online and
a 1-1 client base!
This half was added to the course with no price increase so if you already have a business coach, then no worries- you aren’t paying for this anyway!
I just knew I needed to add this to make it a more complete course because many new coach’s struggle with marketing and sales, if you don’t have any or many clients to apply the course to then that isn’t ideal.
Which is why I wanted to help there too. It doubled the amount of time I spent on the course but potentially 10x’d the value of the course (not 10x the price).
I just knew I needed to add this to make it a more complete course because many new coach’s struggle with marketing and sales, if you don’t have any or many clients to apply the course to then that isn’t ideal.
Which is why I wanted to help there too. It doubled the amount of time I spent on the course but potentially 10x’d the value of the course (not 10x the price).
BONUSES
* If you check in weekly, don't miss a lesson and engage with the group, pass 16 weeks of finishing the course, I’ll refund you if you haven’t made your investment back.
Revolutionize your coaching business with a 100% success rate and money-back guarantee.
Money back guarantee
If you haven’t made the investment back and aren’t dying with anticipation for level 2 of the syllabus within 8 weeks of finishing the course, as long as you’ve done the lessons I’ll refund you.
With just one new sale, you’d be able to cover roughly cost of the course.
PLUS, with improved retention, results, and referrals, your ROI will be much higher than that!
CLIENT SUCCESS STORIES
To ensure a high quality experience, spaces are limited to just 20. Both previous intakes have sold out!
This is the 3rd intake as this price point but since I’ve massively increased the amount of resources and overall value since round 1, the investment will go up for the January 2023 intake.
This will be the last time you see this program at this price.
The first 5 people who sign up will also be upgraded to weekly 1-1 video calls + WhatsApp access.
Online coaching
As a member of project Elevate you’ll also receive a special online coaching offer.
If you’d like to maximise the 18 weeks by going through the process yourself as a client to compound your learning and experience while leading from the front for your own clients, then add on online coaching with myself and you’ll receive 6 weeks for free worth £300. You’ll pay my normal 12 week upfront rate of £600 but receive 18 weeks, the length of the course.
Talk to me LIVE *BEFORE* You Signup
If you're still unsure then I’m happy to answer any questions you might have.
There is also an FAQ section just below as well.
There is also an FAQ section just below as well.
You can send me a message on WhatsApp below.
FAQ:
What time will the live calls be?
2.15pm. UK time. 2x weekly. Wednesday Thursday + guest lessons and extra lessons as needed, these times will vary. 2.15pm UK time is 8.15pm Thailand, 9.15pm HK, SNG, Perth. 8.15am East coast US/ Canada.
What if I'm not qualified yet?
Yes! This course will have you off to a flying start from day 1.
I'm not working in the industry but this area interests me?
Message me and let's discuss your goals and current situation
Do I have to do the weekly lessons?
No there is no obligation to do anything but you'll get out what you put in so I recommend doing the lessons/ home work from the calls yes.
How much time do I need to commit per week?
Ideally all 1-2 calls live would be great or watching them in your own time. This will be 2-4 hours. Then however long it takes you to complete the weekly business tasks and check in with the group. As opposed to looking at the time it will take you look at the time it will save you via an optimized business model and the money it will make you. I truly believe that even if you only consume and action 50% of this course it will be worth 5X the investment still.
Will I get my own personalized coaching?
This is for you as a coach not a client however if you sign up for this mentorship you'll receive a £300 discount on my 1-1 online client rates. Just email me to add this on.
How quickly will I make the investment back?
The quicker you sign up the quicker your in and can get started so If you sign up before January I'm confident this program will be helping you make the investment back by June/ July. We officially start on the 3rd May so by June if you do the work you'll be seeing a return on the investment. I’m very confident in being able to help with this but of course it depends on a lot of factors. On the last Intake 1 girl made around 10k before the course had even started from the plan we got in place, as she signed up 3 weeks before the intake started and paid upfront to get the 1-1 access to me. You should be seeing great returns within 2-4 weeks.
Do I have access to you on Whatsapp?
Do you offer a payment plan?
Yes there is a payment plan option! Just let me know on the call if you need this.
Is there any obligation to sign up if I book a call?
Nope! Book one in and let's make sure it's right for you. Places are capped at 20 per intake so It's vital for me the course is the right fit for you.
Will I receive a certificate of completion?
Yes you will although the course isn't currently accredited by any governing body yet.
I’m so confident you’ll absolutely love the program and make your investment back that i’m prepared to offer you a 100% money back guarantee, If after 12 weeks, of finishing the course, if you aren’t happy with your results. As long as you check in with the group weekly, do the work and complete the weekly tasks, If you haven’t made progress that your happy with I’ll refund you.
The investment is the same as 1 new client sign up for you and works out to be just £80 a week when paid upfront at £990.
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